Unit 2 Discussion Board Essay Example | Topics and Well Written Essays - 500 words - 1

Unit 2 Discussion Board - Essay Example The dynamic pricing strategy of Air Deccan is to use price as a function of demand and supply, wherein the earlier the booking is done the lesser is the price (About Us). To enable this pricing model made use of Information Technology to the full extent by setting up an Internet-based Centralized reservation system that centralized customers reservations through distribution channels through the Internet, call centers or travel agents. This enabled fares to be controlled by a group of computers using linear programming for revenue management. From the time a flight is opened for booking pricing is tracked and changed based on demand. The system uses a fare buckets for a given flight and fares change by the date, day of week and time of day (Sampler, 2006). The price of an air ticket booked early on Air Deccan compares favorably with an upper class rail ticket and is a boon to the more than 300 million middle class segment of society in India, which has happily accepted this means to affordable air travel. This advantage that Air Deccan offered with its dynamic pricing policy has caused a dramatic growth in the use of Air Deccan, whereby within three years since its starting, it has flown more than 5.8 million passengers and garnered a market share of 21.2 percent to become the second largest carrier in the country, pushing the national carrier Indian to third position (Air Deccan overtakes Indian in market share). Air Deccan faces two disadvantages as a result of its dynamic pricing strategy. It is facing threats to its market share from the full-service carriers in the country as well as new low-cost carriers. The full-service are lowering their airfares in the face of threat from Air Deccan and the other low-cost airlines, while the new entrant low-cost airlines are expected to use price as an entry strategy. There is no more flexibility available in pricing strategy of

Involvement of the U.S Military in Border Protection and the Drug Essay

Involvement of the U.S Military in Border Protection and the Drug Policy Since 1960s - Essay Example Involvement of the U S Military in Border Protection and the Drug Policy Since 1960s Introduction The United States’ borders are extensively guarded following effective legislations that target safeguarding Americans. The U.S Customs and Border Protection (CBP) present the federal enforcement agency in the department of homeland security that regulates foreign trade, trade customs, immigration, import duty collections, and external regulations enforcement (Guerette & Clarke, 2005). The agency has a good number of officers, over 4600 well-trained officers who guard the borders of the U.S to ensure border security. However, the United States military strongly claim involvement in the border security and international security maintenance in the country. With the changes in the drug policy in the United States, the body stands at the pole position to ensure that illegal drugs do not get into the country easily. Enforcement of the immigration rules solely falls in the docket of th e United States military. The immigration rules in the United States contribute much on the security of the people. Since 1900s, the U.S government has adopted strict regulations on immigration that has led to incorporation of the state’s military to stiffen security at the border. Ceasar (2008) argues that tougher rules led to growth of the illegal market especially drugs and narcotics trade. The border patrol thus was adopted to boost security at the border and prevent further turmoil. Later in the 1920s, the United States feared that the countries ravaged with war threatened their position thus adopting tighter immigration rules. For example, the adopted legislations ensured that foreigners could not get into the country without being cleared at the border. Particularly, current policies on immigration state that people should not enter the United States unless they get clearance at the border. Consequently, the United States military assumes the role of ensuring that no p erson gets into the country illegally, and curtailing black market at the borders by conducting constant patrols. The United States military takes part in border protection to prevent entry of illegal drugs in the country. The war against illegal drugs dates back to the 1920s when the congress passed the drugs act that blocked importation of drugs from outside the country. Many people perceived this as a move to protect the people, but there existed certainty as to who could oversee the same. The American government tightened drug policy in 1960s thus the military came into force to ensure that the prohibited drugs do not enter the country. However, the black market expanded because the people found no other way to get to the illegal drugs. In this sense, it is apparent that activities of the military officers at the borders related directly with the prevalence of the black market. Rising concerns on the health of the United States plant and animal resources heightened level of invo lvement of the United States military in border protection in the country (Ceasar, 2008). Many people in the country raised concerns that their plants and animals got infections from foreign countries, which threatened human health. Any concerns about the health of plants and animals meant that the level of involvement for the military increased to enhance a safer environment. In this respect, the U S military embanked on undertaking passenger operations, targeting and analysis, and